iTrauma and the Confessions of a Justified Sinner

What you are about to read are the rambling thoughts of someone who has reluctantly accepted that maintaining the status quo is no longer an option in this multi media madness of the modern world. Yes readers I reached for the mirror and found to my horror a 'conservative' staring back. Thankfully it was the type 2, small 'c' reactionary type which responds to treatment.

‘So I turned myself to face me...’

For too long I had clung to my safe but relatively static comfort zone, but as we all know, although the zone can feel a nice place, nothing grows there! What am I rambling about... iTrauma - the painfull but necessary process of digital evolution and keeping up with the times. So how did this start?

Why has a 100 year old graphic style from the heart of revolutionary Russia become one of the most globally recognised and enduring art movements ever?

What are we talking about?

Constructivism that’s what. This was an artistic and architectural movement in Russia from 1914 onward which dismissed "pure" or fine art in favour of art used as an instrument for social and political purposes. The term 'Construction Art' was initially a mocking term coined by Kazimir Malevich, pioneer of the earlier Suprematist style. Malevich aimed to create expression and feeling in his work solely through the ‘symphonic arrangement of shapes on a field of white.' Malevich also worked in the constructivist style. Other big players were Alexander Rodchenko, known for his strong graphic approach, sculptor Vladimir Tatlin and El Lissitzky who is credited with bringing a unity between painting and architecture.

2016 - New Year, new you?

Welcome to the New Year. January, traditionally a time for us to reflect on our past year’s behaviour and resolve to make positive lifestyle changes to reinvigorate us for the year ahead. The mouldy training shoes get an airing, we make empty promises to read more obscure Classic novels, the cork goes back in the bottle temporarily and we sign up for Weight Watchers. Easy.

What about our business though, are we happy with the bottom line? Has our business moved on but the brand is still stuck in the past? The market may be getting tougher and we need to reach a new audience but is the brand up to it or does it need revitalised? Like people, the company can start to look jaded, worn out and not feeling particularly energised.

Let's get fresh

Completely rebranding is not always a good option, it's expensive, time consuming and risky. Instead we can put a fresh face on the business with a brand refresh strategy. What's this?

After the terrible news from our close neighbours and friends across the Channel, I couldn’t not make a comment. I offer my sympathy to all who have suffered and my total respect to those who refuse to give into terrorism and stand tall above those who would choose to use this atrocity as an excuse for more racial hatred. I love the City and have a personal attachment to its people and culture going back a long way.

Images of Defiance

The swift response from the creative community has been particularly heartwarming. Within hours, social media channels were awash with defiant images of public buildings lit up in red, white and blue. Potent and moving.

One of the most shared images was a peace symbol integrated with the Eiffel Tower by a French graphic designer, Jean Jullien (currently living in London). A great example of a powerful graphic simply expressed, which has become an icon of global solidarity.

Every quarter there is a painful play reenacted as I watch my long suffering wife trying to navigate her way around the confusing HM Revenue and Customs site when uploading the company PAYE figures. What should be a quick process deteriorates into a frustrating, time consuming effort trying to second guess the convoluted system.

You don't need me to tell you but a website's design will make the visitor decide whether to stay, and take action or leave. It's not just the styling that's important though, any confusing elements will drive that next click to another site quicker than a…. er mouse.

This got me thinking about web design and sharing some simple hints and tips that you could use to improve your own site, advise your obstinate boss or rein in the overly creative urges of the designer you've just commissioned.

I don't normally kick off discussing politics but I was particularly inspired by the recent Corbyn leadership win and it's effect on the party membership. 'MORE than 15,000 people have joined Labour in the 24 hours since Jeremy Corbyn was elected leader' the party said.

This reaction was not due to the spurious promises of radical new ideas, instead it was an endorsement of someone who outlined his traditional values with a vision and integrity that clearly chimed with the membership. For a party that had lost direction over the years it was a wake up call as the people voted to stand up again for what they believe in and reaffirm why they became party members in the first place.