Every quarter there is a painful play reenacted as I watch my long suffering wife trying to navigate her way around the confusing HM Revenue and Customs site when uploading the company PAYE figures. What should be a quick process deteriorates into a frustrating, time consuming effort trying to second guess the convoluted system.
You don't need me to tell you but a website's design will make the visitor decide whether to stay, and take action or leave. It's not just the styling that's important though, any confusing elements will drive that next click to another site quicker than a…. er mouse.
This got me thinking about web design and sharing some simple hints and tips that you could use to improve your own site, advise your obstinate boss or rein in the overly creative urges of the designer you've just commissioned.