Benefits of working with a professional designer
I was contacted recently by an enthusiastic young man, a skilled tradesmen who’d put in many hours to gain valuable experience and now wanted to set up a new company with a vision for the future. Obviously he required a new identity to get things underway. He had approached a signage company, van livery was an important element of his business, and they ‘created’ a logo for his new vision. He was, not surprisingly, underwhelmed by the result but savvy enough to realise that, good sign makers as they were, they weren’t designers. He understood the importance of a strong cohesive identity and was willing to invest in it. I was impressed, not everyone get’s it.
There are several DIY approaches with predictable results: