26 / 02 / 15

Madonna, Digital Footprints & Online Slip-ups

What’s the big story this week - Madonna falling off the stage during Brit awards. We all laughed I’m sure. There’s something negative in the human spirit that thrives on seeing celebrities get their comeuppance. This got me to thinking about why a simple undignified fall is big media news. If she fell down the steps in her home - did it happen if nobody saw it? The problem was that it happened to her on the world stage, beamed out on live television and then mercilessly replayed on YouTube and subsequently scorned on Facebook and Twitter. Once it happened there was no Stalinist erasing of the event.

20 / 02 / 15

People, Promises and Brand Perception

Apologies for the radio silence these last couple of weeks but normal service is now (almost) resumed!

The pressure had been on - all hands to the pumps as we went through a recruitment process to replace our crucial Front-end Developer. I’m pleased to say that the process produced some excellent candidates; giving me a very difficult decision to make. The outcome however, is that we’ve successfully recruited a new member to the team who’ll join us next month.

During this busy period, the priority was not not only getting the projects out on time but ensuring that we provide the same level of quality and service our clients expect from us. Service is everything. Promises are made, contracts drawn up and brand reputation is based on these promises being fulfilled.

This is what the brand is all about. The word brand though can be confusing and can mean different things to different people. Let’s ask the question, in the context of a design agency: What exactly is a brand?

23 / 01 / 15

Friday Finale

"It's Friday, it's five o'clock. . . It's Crackerjack!"

Sorry that was a trip down memory lane. For those that don’t know, that was the introduction to an old children’s entertainment programme Crackerjack. The shows were filmed in front of a live audience largely of children, and were quite frantic. The format of the programme included competitive games, a music spot, a comedy double act, and a big musical finale. Well our week at Lennon Design has been quite similar with an action packed and at times frantic mix of project challenges, a bit of comedy and of course the big finale.

The theme of our big finale was Allan’s last day. After almost three good years at Lennon Design, Allan is spreading his digital wings and flying the nest. We’ve spared no expense to mark this occasion with some Mexican beers, Gregg’s finest chocolate doughnuts and Jimi Hendrix on our Spotify jukebox. Beat that!

Bon voyage Allan, wishing you every success.

16 / 01 / 15

Doesn't time fly...

Well half way through January already. Is time flying past an indication of my advancing maturity or is it the fact that policeman are getter younger? There’s also a belief that time goes by quickly when you're enjoying yourself and passes slowly when you’re bored. We’ve definitely not been bored, it’s been quite a week at Lennon HQ, here’s a quick round up.

Winter finally bit us, just when we thought we’d got away with it.

The implications of the terrorism in Paris and importance of free speech gave us plenty to think about and fuelled some interesting debate.

We continued on our new business drive with a lot of time spent carefully reading through tender documents and preparing written proposals. This is the non-sexy but critical aspect of agency life that they don’t tell you about at college!

09 / 01 / 15

Hello 2015

I’m probably just echoing your own thoughts but… that was a long week! Coming back to the studio, fully laden with good cheer, cold turkey and trimmings! Quite a culture shock, but 50 Emails in and everything is back to normal. Hello 2015.

The New Year is all about taking stock and addressing issues that we’d allowed to slide in 2014 and resolved to put right. Time to have a hard look at what we’re doing, analyse what worked and areas we need to strengthen. Accepting the status quo is never acceptable, as designers we need to continually strive for better, stretch ourselves and reach new heights. Remember “A comfort zone is a beautiful place, but nothing ever grows there!”

Hope Santa was good to you all, here’s a present that delighted our clients, James Gibb residential factors - lovely new livery design for their car fleet. It’s always a rewarding challenge, designing for something that’s not necessarily folded and saddle stitched.

09 / 01 / 15

Revitalising your Business

New Year, new you?

Welcome to the New Year. January, traditionally a time for us to reflect on our past year’s behaviour and resolve to make positive lifestyle changes to reinvigorate us for the year ahead. The mouldy training shoes get an airing, we make empty promises to read more obscure Classic novels, the cork goes back in the bottle temporarily and we sign up for Weight Watchers. Easy.

What about our business though, are we happy with the bottom line? Has our business moved on but the brand is still stuck in the past? The market may be getting tougher and we need to reach a new audience but is the brand up to it or does it need revitalised? Like people, the company can start to look jaded, worn out and not feeling particularly energised.

Let's get fresh

Completely rebranding is not always a good option, it's expensive, time consuming and risky. Instead we can put a fresh face on the business with a brand refresh strategy. What's this?