New Year, new you?
Welcome to the New Year. January, traditionally a time for us to reflect on our past year’s behaviour and resolve to make positive lifestyle changes to reinvigorate us for the year ahead. The mouldy training shoes get an airing, we make empty promises to read more obscure Classic novels, the cork goes back in the bottle temporarily and we sign up for Weight Watchers. Easy.
What about our business though, are we happy with the bottom line? Has our business moved on but the brand is still stuck in the past? The market may be getting tougher and we need to reach a new audience but is the brand up to it or does it need revitalised? Like people, the company can start to look jaded, worn out and not feeling particularly energised.
Let's get fresh
Completely rebranding is not always a good option, it's expensive, time consuming and risky. Instead we can put a fresh face on the business with a brand refresh strategy. What's this?