The art and science of visual subtraction
Here’s a simple notion to get us started. In the world today we are bombarded from all corners by visual stimuli: fast moving TV ads, posters, 3D films, video clips streamed into your smartphone... there is no rest amongst the maelstrom. Question - as designers how do we cut through the clutter, reach out and communicate effectively and create something timeless? The answer favoured by today’s designer is simplicity. Clutter-free design with fewer elements that looks fresh and communicates the message without competing with the decoration.