5 things I've learned as a designer
This is a big year with big numbers: I'm about to turn 50, I've just celebrated 30 years marriage, 20 years as a professional designer and Lennon Design blew out the candles on it's 5th Birthday cake. In my 5 decades I've picked up a couple of nuggets, here's 5 things I've learned along the way.
It’s important who you work with
Surround yourself with good people who's judgement you trust. Appreciate their honesty and opinions and don't encourage sycophants. Empower people to show their capabilities rather than just doing what you tell them. Learn from them.
Bring something to the table
Don't just tick the boxes and meet the requirements of a given brief. Making the copy fit is just the start. Always reassess the objectives against what you've been asked to do. Look for gaps in thinking and opportunities to add value. Be more than just a MAC monkey and become a valued part of your clients team.