Time for a Refresh?
January, traditionally a time where we take stock of who we are and resolve to make these changes to reinvigorate us for the year ahead. The gym beckons, the cork goes back in the bottle for a few weeks and we sign up for that obscure evening class that we'd talked about. Easy.
What about our business though, are we happy with the bottom line, is the competition getting tougher could we reach a new audience, is our brand up to it or does it need revitalised? Like people, the company can start to look tired, worn out and not feeling particularly energised.
Putting the zing back in
Completely rebranding is not always a good option, it's expensive, time consuming and risky. Instead we can put a fresh face on the business with a brand refresh strategy. What's this?