Launching a start-up company and the benefits of branding

Ok folks, here we are again it’s almost the New Year and people are thinking about giving things up for a short while; booze, pies, cigarettes, bad habits - whatever. However what if you’ve woken up and realised that you’re actually sick of your nine-to-five, fed up working under incompetent middle managers and want to give it up and strike out on your own. You may have been nursing a long held ambition or spotted a gap in the market, but whatever has prompted you to start up a company be in no doubt that the path to business success is not an easy one and requires a lot of hard work and soul searching to bring your vision into sustainable life.

“Working’ 9 to 5
Oh, what a way to make a livin'
Barely gettin' by
It's all takin' and no givin'

A tasteful look at the ingredients of good design

Casting my mind back a few decades, as a rookie designer my portfolio was full of overly complex design solutions. I hoped to impress by showing off the various tricks and techniques I had learned thus far; fancy fonts, drop shadows here, grungy textures there and an array of colours that would make an impressive coat for any would-be Joseph. Unfortunately as any follower of Masterchef will agree - a large assortment of ingredients, flavours and cheffy techniques all on the one plate doesn’t necessarily make a good dish.

Utilising design for the common good

I am privileged with having the freedom to decide and dictate the path my graphic design business takes and as a person unapologetically of the left leaning persuasion, Lennon Design has always reflected my values.

Over the years my personal mission has been to work closely with the third sector, arming the many charities and voluntary organisations with professional communication tools to help raise their profile, get their messages out to their communities and assist them to compete for the scarce but essential funding they require for survival in this austerity age.

Well I’m looking at the calendar and I can’t believe it’s April already. Why the radio silence, what became of the more regular chatty blogs? Well folks, quite simply I’ve been doing a bit of life restructuring and dream following, both at the same time - who says we can’t multi-task.

I’m writing this and wondering how to avoid sounding like a well-meaning but hectoring life coach. The answer is I’m not sure I can but what I’ll do is simply offer you my approach rather than a few glib one size fits all mantras and promise to keep adjusting the tone if I start to stray. Deal?

A humorous look at the high cost of meddling

Recently I decided to take my own good advice and think about refreshing my sadly out-of-date and neglected art website which I use to promote my alter ego Lennon Art. Pay attention to the word ego here because I’ll come back to it.

Artist’s websites are notorious for being awful at best. There are of course millions of bad sites on the web in every sector, but artists really seemed to have taken this to a whole new level. Search around and you’ll find some wonderful examples of incomprehensible crazy concepts, a lack of regard for appropriate typography, an ignorance of accessibility and usability issues and all nicely underpinned by an overall embarrassing amateurism. Sorry if that sounds too harsh. There are of course many exceptions out there but I wouldn’t be able to make my point clearly if I was being rational and fair and not chance a little rant for literary effect!

A recent chance comment by a former design student I mentor, inspired this piece. I was showing him a new book I’d just collected, ‘Photomontage between the Wars’, not exactly a gripping holiday read for many I’m sure, but I love it. He flicked through these amazing, cut and paste images and said “Wow, Imagine what they could do with our tools now!” And that’s what got me thinking...

Photomontage what is it?

Our online oracle, Wikipidea, defines it as: ‘The process and the result of making a composite photograph by cutting, gluing, rearranging and overlapping two or more photographs into a new image.’ You cannot be serious! (well it’s Wimbledon), our kids do something similar at Nursery. What’s the big deal and when did it become a serious art form?