Launching a start-up company and the benefits of branding
HI folks, this is a revised blog that I originally wrote back in the salad days of 2019 PP (Pre Pandemic). Its relevance now though is stronger than ever as we pause for reflection, reassess our priorities and willingly embrace change. During this unforeseen break in the continuity of our lives you may have woken up and realised that you’re actually sick of your nine-to-five, fed up working under incompetent middle managers and want to give it up and strike out on your own. You may have been nursing a long held ambition or spotted a gap in the market, but whatever has prompted you to start up a company be in no doubt that the path to business success is not an easy one and requires a lot of hard work and soul searching to bring your vision into sustainable life.