Launching a small business in the 'new normal'
According to the Chinese Zodiac, 2022 is the Year of the Tiger and in the calendar a cycle of twelve animal signs deriving from Chinese folklore is used as a method for naming the years. Each animal in the cycle has particular characteristics and people born in a certain year are believed to take on these characteristics.
Tiger Years: 1902, 1914, 1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022
People born in the Year of the Tiger are said to be natural leaders, who walk and talk confidently and inspire respect. They are courageous and energetic, love a challenge or competition, work enthusiastically and are prepared to take risks.
This got me thinking that these Tiger traits are ideal for the would be entrepreneur; someone looking to gain the freedom and autonomy of running their own show. However, easy Tiger… starting a new business in 2022 comes with both opportunities and challenges.