A top to toe rebrand for an East Lothian based quality fish supplier.
Building on their well known salmon icon, we redrew the illustration, sharpened it up and created this fresh identity for this premium product supplier. Signage, van livery, product packaging, brochures, and stationery were all addressed as components of this complete rebranding.
A combination of black tartan and gold palette elevated the brand and placed it firmly in the quality Scottish supplier marketplace. Contemporary yet retaining its traditional roots.