Branding + Identity

Branding + Identity

Inspiring, innovative and effective

Scotland's Sounds
Lisa Arnott
St. Stephen Street
The Colour Room
David Francey Joiners
Silverhub Studios
James GIbb

Six Principles

...of good logo design

Be unique, be distinctive
You need to stand out from your competitors.

Be memorable
The logo should communicate purely in visual terms. It shouldn't need an explanation and can easily be described in a few words.

Keep it simple
Good logo design entails one strong graphic idea, rather than a complex mish-mash of ideas. Getting to the essence of the company using a succinct visual short hand is a challenge we relish.

The logo should resonate with the target audience and create the right impression. It should answer the question: How do you want to be perceived?

Be practical
A well designed logo needs to work in many environments: in print and on screen, large and small, black and white or reversed out… and yet still deliver a consistent message.

Designed to last
We avoid latest fads and fashions. Trends come and go but good design is timeless.

First impressions count

Your brand is how your customers remember, recognise and come to trust you. We are as comfortable with creating a new brand identity from the ground up as we are with refreshing your existing brand. We can also work with you to raise your business profile and help build your brand.

Brand and identity 101

  • The brand: How your audience perceives your corporate image as a whole.
  • The identity: The visual components that form part of your overall brand.
  • The logo: An icon or wordmark that identifies your business.

Branding is a serious business. It’s much more than just a funky logo and catchy tagline. That's why we take the time to get to know you and your business properly before getting the sketchpad out.

We believe in designing brand identities that work and are consistent across all media. We start with the logo, fonts, colour and tone of voice and then thread your identity through all of your marketing material – complete with a joined up strategy for putting it all together and getting your messages across to the people you want to reach.

We're passionate about what we do and love nothing better than seeing our clients’ businesses grow. Contact us for a no-obligation chat.